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Salon websites: let clients choose a stylist and book

AEL TECH builds websites for hair, nail, lash and beauty studios: stylist portfolios, prices, service times and booking in one place. No build fee, from NT$399 a month, from NT$1,499 for online booking by stylist. Live in two to three weeks.

Link the Instagram portfolio, but keep prices and booking rules on a site you control.

  • NT$0Build fee
  • From NT$399Monthly
  • 2–3 weeksLaunch
01 / What clients look for

What a client actually compares

Two things decide it: whether the work matches their taste, and whether the price and the time work.

01

The stylist's work

Clients choose a person, not a shop. Each stylist needs their own style, strengths and hair or nail types shown separately.

02

What it costs

Cut, colour, perm, lashes, single colour or art. The spread is wide, so a range beats asking them to enquire.

03

How long it takes

Service time decides whether it fits a lunch break or an evening, and it often closes the booking.

04

Choosing a stylist and a time

Whether they can pick both decides whether they book at all.

05

First-visit offers

A first colour discount or a trial price is one of the highest-volume searches in this trade.

06

Changing plans

Cancellation and reschedule terms, and whether a deposit is held. Stated plainly, it saves awkward calls.

02 / What the site needs

What belongs on a salon website

Price, time and stylist are what clients ask. All three should be findable without asking.

  • A block or page per stylist: style, strengths, bookable sessions
  • A portfolio grouped by service or look, not one undifferentiated album
  • A price list with ranges and surcharges, such as long hair or custom art
  • An estimated time for every service
  • A booking entry that allows a chosen stylist and time
  • First-visit offers and the conditions attached
  • Cancellation, reschedule and deposit terms
  • Address, map link, nearest station and parking
  • HairSalon or BeautySalon structured data for hours and price range
  • A LINE official account link, so booking and follow-up stay in one thread
03 / Common mistakes

Five mistakes we see most often

Each quietly loses the client, and you never learn why.

01

Prices on request

Nobody wants to add a contact just to ask a price. Publish the range and note what changes it.

02

One giant album

Clients want work on hair or nails like theirs. Grouping by service changes the conversion rate.

03

Uncompressed portfolio photos

Thirty full-size images on one page is a long wait on mobile. Compressed, the difference is invisible.

04

Phone-only booking

Clients decide at work or on the train, where a call is awkward. A form or LINE booking has to exist.

05

No service duration

Clients cannot tell how much of the day to set aside, so they hesitate. An estimate per service fixes it.

04 / Which plan fits

What salons usually choose

A small team booking over LINE fits the standard site. Online rotas need the admin.

Most studios

Standard website

Stylists, portfolio, prices and booking, maintained by us

NT$399/ month
No build fee
  • Custom design, no template
  • Works on phone, tablet and desktop
  • Search setup included
  • LINE, call and booking form buttons
  • Maintenance after launch
Chat on LINE
Several shops or brands

Custom build

More locations, more brands, or an existing booking and membership system

Quoted to scope
 
  • Discovery and site planning
  • Multi-page, bilingual structure
  • Booking, membership and payment integrations
  • One owner through to launch
Chat on LINE
05 / Search setup

Search work done at launch

Set up once while the site is built, at no extra cost.

  • Titles and descriptions carrying the district and the service clients search
  • HairSalon or BeautySalon structured data for hours, price range and location
  • A stable URL per stylist and per service
  • Image file names and alt text naming the service, since image search sends real traffic here
  • Google Search Console submission, with details aligned to the Google Business Profile
  • Internal links from a piece of work to that stylist's booking entry
06 / Launch

Two to three weeks from the first call

Choosing the work takes longest. Eight to twelve pieces per stylist is a good target.

  1. 01

    Talk it through

    How many stylists, your main services and how bookings arrive today.

  2. 02

    Work and prices

    Each stylist's best pieces, price ranges and service times.

  3. 03

    First version

    You see the homepage, a stylist page and the booking flow before we go further.

  4. 04

    Launch and upkeep

    Search setup, profile aligned, then monthly maintenance and portfolio updates.

07 / Example

See a brand-led example

A demo we built to show the approach, not a client project. It is live, so try it.

08 / FAQ

What salon owners ask first

Want to see the search picture?

Send the shop name and your Instagram. The free website check shows who clients find for your district and service.

Chat on LINE
Our Instagram portfolio is strong. Why a website?

Instagram builds the portfolio and the following, but prices, service times and booking rules are hard to find in a feed. The site fixes them in place so a new client can decide without asking.

Stylists come and go. Who updates that?

On the standard plan we handle staff changes as maintenance. Where the team changes often, the admin plan lets you add and remove people yourself.

Do we have to publish prices?

Publish a range at least. Clients filter on price, and a salon with none usually gets skipped. A range plus the surcharge rules stays clear and flexible.

Can we take deposits online?

Yes, with the admin plan or a custom build. Deposits cut late cancellations noticeably, as long as the refund rule is published next to them.

How many photos per stylist?

Eight to twelve, grouped by service, works better than fifty in one album. Compress them, because load time shows on mobile.

Where should client data live?

Not in an open spreadsheet or a group chat. State the purpose and retention next to the form and keep the records somewhere with access control.

Where should the first-visit offer go?

In the first screen and again on the price list, with the conditions stated: first visit only, whether it combines with other offers, and when it ends.

Can we reuse the Instagram photos?

Yes, but reselect, regroup and compress them. Dropping the originals straight in makes the page slow.

Contact

Let's talk about your project

LINE or WhatsApp is fastest. To share files or more detail, send a project brief.

Chat on LINEChat on WhatsApp
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